- ISBN13: 9780470290637
- Condition: USED – LIKE NEW
- Notes:
Product Description
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives … More >>
Always Be Testing: The Complete Guide to Google Website Optimizer
i have never seen a book where a typical chapter is only 3 pages long. of which, an entire page is used to list a useless checklist. In the end, it is nothing but a hodge, podge collection of articles instead of having a real structure.
the book is a real dissapointment. You would expect authors to talk from their extensive 10 years of experience. instead, most of the book is devoted to generic or useless information.
looking at the impressive list of people flogging this book kind of makes you wonder what really happened.
Rating: 1 / 5
The first half of the book was ok, but by the time I was reaching the end I was very bored.
The book, in parts, was too academic (which I detest), let me quote an example. “And, apart from this, dislpaying differing versions of the same page on each subsequent visit would be confusing and could cause and unintended drop in conversions just by the cognitive dissonance of seeing inconsistant content. Smart visitors might even infer, correctly, that they were the subjects of a test, and such knowledge itself may change how they act-a sort of Heisenberg Uncertainty Principle applied to split testing”.
As for being boring, I don’t have a direct example, just that I have read much better and more interesting books like ‘Ogilvy on Advertising’ and ‘Advanced Web Metrics with Google Analytics’.
The author never mentioned if there is any benefit to AB testing over MV testing other than smaller traffic requirements and simplicity. I guess there is none.
I am surprised this book is rated so highly. Were those people paid for their reviews?
I gave the book a 2/5 since the first half of the book was ok, but overall this book is not worth reading.
Rating: 2 / 5
Watch Video Here: http://www.amazon.com/review/R31GB8LIZ6HPKQ This book has everything you need to know, and more, about how to do a/b testing that actually works for you. Serious marketers and anyone else who does any type of selling online needs to have this book memorized. Imagine if you read this book and converted 1% better? What would that mean in profit to you for an inexpensive book?
Rating: 5 / 5
This book is one of the best internet books available.
The book is very well-organized, and walks you through how to test and what to test.
Further, the writing is easy and enjoyable to read.
One of the best books I’ve ever purchased.
Rating: 5 / 5
This book was much more thorough than I was expecting, which was a fantastic surprise. If you need a good practical resource for how to use Google Optimizer and also need hints about what to test, this book is perfect.
I read through it very quickly although I didn’t apply all the exercises. I’m a web designer, so I already had a familiar ground with a lot of the stuff discussed and could imagine how much of the things would improve a website because a lot of theme are things I also apply to my own design work. However, there was still a lot of information that was new to me and I had never did testing with Google Optimizer before so that whole first section of the book talking about that was very important for me as well.
I would say, to get the most out of this book, you need to take time to go through all the questions and exercises in the second section of the book. There are a lot of really useful tips, but in order to thoroughly understand them, you really need to apply them and do some experimentation of your own in a live environment. As with anything you learn, you need to take the concepts and make them your own in order to master them and this is no different.
Rating: 5 / 5