I read through it very quickly although I didn’t apply all the exercises. I’m a web designer, so I already had a familiar ground with a lot of the stuff discussed and could imagine how much of the things would improve a website because a lot of theme are things I also apply to my own design work. However, there was still a lot of information that was new to me and I had never did testing with Google Optimizer before so that whole first section of the book talking about that was very important for me as well.

I would say, to get the most out of this book, you need to take time to go through all the questions and exercises in the second section of the book. There are a lot of really useful tips, but in order to thoroughly understand them, you really need to apply them and do some experimentation of your own in a live environment. As with anything you learn, you need to take the concepts and make them your own in order to master them and this is no different.
Rating: 5 / 5

The book is very well-organized, and walks you through how to test and what to test.

Further, the writing is easy and enjoyable to read.

One of the best books I’ve ever purchased.

Rating: 5 / 5

The book, in parts, was too academic (which I detest), let me quote an example. “And, apart from this, dislpaying differing versions of the same page on each subsequent visit would be confusing and could cause and unintended drop in conversions just by the cognitive dissonance of seeing inconsistant content. Smart visitors might even infer, correctly, that they were the subjects of a test, and such knowledge itself may change how they act-a sort of Heisenberg Uncertainty Principle applied to split testing”.

As for being boring, I don’t have a direct example, just that I have read much better and more interesting books like ‘Ogilvy on Advertising’ and ‘Advanced Web Metrics with Google Analytics’.

The author never mentioned if there is any benefit to AB testing over MV testing other than smaller traffic requirements and simplicity. I guess there is none.

I am surprised this book is rated so highly. Were those people paid for their reviews?

I gave the book a 2/5 since the first half of the book was ok, but overall this book is not worth reading.
Rating: 2 / 5

the book is a real dissapointment. You would expect authors to talk from their extensive 10 years of experience. instead, most of the book is devoted to generic or useless information.

looking at the impressive list of people flogging this book kind of makes you wonder what really happened.

Rating: 1 / 5