Product Description It’s not a plan until the numbers add up. More than the title of this book, it is a truth of business creation. This book along with the free companion Excel model, finmodel4.xls, available at www.startupmodels.com allows you to quickly and easily create a financial model for your startup business or business expansion.
You would not invest in a mutual fund with a negative return. You want to know that your investment will benefit you in the end. Your business partners, financiers, spouses, and others need to understand the return on their investment (in time or money) in your business. Often putting together the financial portion of the business plan is the hardest part of the process. More than an… More >>
Product Description This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book…. More >>
Product Description A follow-up to the successful and acclaimed “Best Business Practices for Photographers”, this updated and expanded edition serves as an even more comprehensive guide to achieving financial success and personal satisfaction in your business as a photographer. Included in this new edition are sections on licensing your work, making the career change from a staff photographer to a freelancer, surviving an IRS audit, and more. This book includes best practices in interacting with clients, negotiating contracts and licenses, and business operations. “Best Business Practices for Photographers, Second Edition” is the key to a successful career in photography…. More >>
Product Description Now updated with new research and even more intuitive explanations, a demystifying explanation of how managers can inform themselves to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business that, until now, you may have considered “immeasurable,” including customer satisfaction, organizational flexibility, technology risk, and technology ROI.Adds even more intuitive explanations of powerful measurement methods and shows how they can be applied to areas such as risk management and customer satisfactionContinues to boldly assert that any perception of “immeasurability” is based on certain popular misconceptions about me… More >>
Product Description Simple, powerful marketing strategies every business can afford to implementThere’s never been a better time to be a marketer or entrepreneur than right now. Thanks to the Internet, a new world of free and inexpensive tactics can help get the word out to the prospects of any business with a limited marketing budget. Free Marketing delivers more than 100 ideas to help any small business owner or marketer generate new revenue–with little or no marketing budget. With both Internet-based and creative offline ideas, you’ll discover ways to turn your top customers into your unpaid sales force, get your competitors to help you promote your new products, grow a loyal audience that devours your content, and s… More >>
Product Description Updated business wisdom from the founder of Dogfish Head, the nation’s fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America’s best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish’s most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it… More >>
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Product Description Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn’t. With hard-won wisdom and empathy, she shows readers: • the 8 questions everyone should ask up front • the top 10 traits of the successful entrepreneur • how to obtain a license and sellers permit • the best… More >>
Product Description Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond.This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your busi… More >>
Product Description International Business: The Challenge of Global Competition, 12th Edition, by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy of International Business, 12e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball, et. al. is the only textbook on the … More >>
Product Description With the prior edition of this concise, up-to-date casebook having been adopted at over 100 law schools, the seventh edition preserves the authors tradition of providing a comprehensive overview of agency, partnership, and corporation law. It also continues to emphasize six basic editorial principles: Be lean but not mean, cases edited ruthlessly to produce a readable and concise result. Facts matter, so they are included in all their potential ambiguity. Bring a planners perspective to the table through extensive use of transactionally-oriented problems…. More >>